The Best Rest
A campaign from Safe Transport Victoria aimed at combating fatigue in CPV and bus drivers.
Case Study
CREDITS
CREATIVE ~ DIRECTION ~ POST PRODUCTION
‘75% of Victorian drivers experience fatigue while driving buses’
This statistic was the driving force behind a campaign for Safe Transport Victoria to educate and empower drivers to optimise their breaks to perform at their best on the road.
We worked with former elite athlete Archie Thompson and top performance coach Brett Stevens to identify some key messages to help drivers operate at their best.
Popping up live in a bus depot break room, for a chat and good time - Leaving the drivers refreshed and ready to perform their best on the road.