MOONEE ROCKS
Moonee Valley City Council needed an effective way to promote its sustainability programs and champion locals who were leading by example. A simple testimonial or profile piece wasn’t going to get their audience paying attention - what did was MOONEE ROCKS, a crazy series of online content in the guise of a community tv show hosted by local washed-up rockstar - Cal Wild. But the real stars of the show are our local Go Zero Rockstars!
OOH Posters , digital banners and photography assets were also created for the campaign,.
